The Prime is so much more than an entry-level board. It's a great performance board in all wind and water conditions, easily gaining height against the wind and cutting through waves without splashing. We've completely redesigned the Prime for 2025, while maintaining its instantly familiar, intuitive and comfortable feel. The Prime is built with our Composite construction. The rounded contour allows for controlled edging in a variety of conditions, while the progressive single concave design with a shallow rocker provides fast early planing and edge grip. It also features a new structurally reinforced top with integrated grip, making it easy to hold on to the board when jumping off. Jump and boost with full control and soft landings thanks to the softer flex. The Prime helps you progress faster in your freeride game.
- Balanced rocker, contour and flex for smooth tracking into the wind
- New progressive single concave with shallow rocker for fast early planing
- Rounded contour for controlled edging
- Well-tuned tip flex to cut through waves without splashing
- Jump and boost confidently with forgiving flex for softer landings
- New structurally reinforced upper with integrated grip
- Ergonomic handle
- Fins included
- Recommended with Flex or Flex Pro bindings
- Composite construction
- Lightweight, impact-resistant eco-core
- Standardized M6 stainless steel hardware
The Prime is so much more than an entry level board. A sweet performer in all wind and water conditions, it tracks upwind smoothly and slices splash-free through the chop. We've completely re-engineered the Prime for 2025, while maintaining its instantly familiar, intuitive and comfortable feel. The Prime is constructed in our Composite layup. The rounded outline enables controlled edging in a range of conditions, while the progressive single concave with shallow rocker enables fast early planing and edge hold. It also has a new structurally reinforced deck with integrated grab rail, providing easy grip for board offs. Jump and boost in full control, with forgiving landings thanks to the softer flex. The Prime helps you progress faster in your freeride game.